The Alpro brand - part of Danone's product portfolio - has entrusted Solski Communications with developing the concept and execution of this year’s content marketing campaign. Solski Communications is responsible for the strategy of activities, content creation, media selection and cooperation with publishers and external experts.
The brand comprises drinks, desserts and fermented products (so-called plant-based yoghurts) of 100% plant origin. These products are an excellent solution for people with demanding dietary needs, such as lactose intolerance. At the same time, Alpro's offer is increasingly being chosen as an interesting variety to a daily menu that also includes dairy products.
We were selected in a competitive process. Activities will be carried out until the end of 2024.