The “Public Money ATM” project, run by Mastercard, won the Grand Prix in the Ambient & Experiential (One-Channel Drum / Out of Home) category and six additional awards at the Golden Drum 2025 Festival. Earlier, it had won two Silver Lions at the Cannes Lions competition. Solski Communications was responsible for communication activities and media relations under the project.
The Public Money ATM campaign combined modern technology, education, and social engagement. Its goal was to raise urban residents’ awareness of their ability to co-decide on the development of local communities through participation in civic budget voting. The communication activities led by Solski Communications included collaboration with local institutions and a media campaign at both local and national levels, focused on civic education and promoting residents’ active participation in decision-making processes concerning urban spaces.
The project was recognized for its innovative use of technology and creative approach to social communication. The Golden Drum jury awarded it in several categories, including Digital & Mobile Creativity, Creative Use of Media – TV & Other Screens, Direct, and Creative and Innovative Use of Technology.
Public Money ATM is an example of a project that effectively integrates communication, technology, and education in the service of social goals. Golden Drum is among Europe’s most prestigious festivals of creativity and marketing communication, organized since 1993. It distinguishes campaigns that innovatively combine idea, strategy, and execution, setting new standards in the advertising and PR industries.